Hong Kong – FOX International Channels (FIC) announced that it will renew its focus on Japan and Korea to capitalise on emerging opportunities in these markets. Additionally the company will ramp up its investment in production of Chinese content, with a particular focus on mainland China. As a result, the senior management team overseeing North and Southeast Asia will be restructured effective 1 September to best align with these objectives.
Joon Lee will move into a new role focused on driving growth initiatives in Japan and Korea as well as increasing FIC’s share of the growing opportunities in original Chinese production as Executive Vice President, North Asia & Head of Original Productions – Mainland China.
Simeon Dawes will take on the additional territory of Hong Kong & Southeast Asia where he will be responsible for the region’s P&L. He will continue to oversee FIC’s Middle East business as well as ad sales across Asia Pacific. His title will be Executive Vice President – Advertising Sales & Partnerships, and Managing Director – Hong Kong, Southeast Asia & Middle East.
Keertan Adyanthaya takes on the role of Executive Vice President, Content & Communications – Hong Kong & Southeast Asia. He will be responsible for all content, channel operations and marketing for the region covering the Hollywood and Chinese entertainment, and factual genres.
Rohit D’Silva continues in his role as Executive Vice President, Commercial and Sports, overseeing the FOX Sports Asia business and leading affiliate and content partnerships as well as non-linear products.
Commenting on the executive team changes, Zubin Gandevia, President of FIC Asia Pacific & Middle East, said, “Japan and Korea are two of the biggest media markets in our footprint. In view of recent strategic partnerships we’ve forged in both countries, including with JTBC to launch JTBC3 FOX Sports in Korea and with Avex in Japan as part of an OTT offering, we see massive potential for further growth in these markets. Joon’s unique combination of experience – his familiarity with our businesses in both countries plus his proven leadership and creativity – will be invaluable in helping us to dive deeper in these markets.”
He continues, “Keertan’s proven successes with content-driven initiatives will complement Simeon and Rohit’s ability to forge mutually beneficial partnerships with our advertisers and platform partners. All four executives are proven leaders in FIC and will without a doubt propel our businesses in North and Southeast Asia to new heights.”
