London – FremantleMedia International (FMI) confirmed the appointment of Amaç Erol Us as its new Dubai-based Sales Director.

Amaç Erol Us

Reporting into Anahita Kheder, SVP of Middle East, Africa and South Eastern Europe, Us will be responsible for exploring tape distribution and format growth opportunities with both existing clients and new emerging targets across the Middle East, Africa, Greece, Cyprus, Malta and Turkey. Us will also strongly focus on scripted content distribution and develop synergies in the scripted space between the regional markets. 

Anahita Kheder said, “In recent years we have witnessed significant changes and growth in the television business across the Middle East, Africa and South Eastern Europe, and FMI has worked exceptionally hard to establish itself as a market leader within the region. The addition of Amaç brings further local knowledge and expertise to our team that will help us to expand our presence and continue to build upon our successes to date.”

Amaç Erol Us added, “I am incredibly excited to be taking up the Sales Director role in Dubai. These territories offer vibrant opportunities for FMI and I look forward to working with the team to continue their success.”

Us most recently held the position of Sales and Acquisitions Executive at Turkey’s leading media company, Kanal D, where he was responsible for acquiring content based on business strategy; and managing the distribution of Kanal D’s extended catalogue throughout the Middle East, Africa, Pakistan, Afghanistan, Macedonia, Ukraine and Georgia. Prior to his role at Kanal D, Us also served as an Advertising Sales Executive at MaxFM, a local Turkish radio station.