Paris/Singapore – Eurosport has renewed its deal with cycling event organisers Amaury Sport Organisation (ASO) for the exclusive TV and digital rights of eight major cycling races of the international calendar from 2017 to 2021 in the Asia-Pacific region, confirming Eurosport as the #homeofcycling.
In Asia, the package includes the iconic Grand Tours – the Tour de France and La Vuelta a España, as well as three prestigious Classics – Paris-Roubaix, Flèche Wallonne, and Liège-Bastogne-Liège; the two French World Tour stage races – Paris-Nice and Critérium du Dauphiné; and one of the last major end of season races, Paris-Tours. The same package, excluding the Tour de France, is renewed for Australia and the Pacific region.
Peter Hutton, Chief Executive Officer, Eurosport said, “Eurosport has a fantastic, longstanding partnership with ASO and we are excited to continue to deliver the best races including the Tour de France and Paris-Roubaix to the Asia-Pacific region. Eurosport’s cycling coverage is unrivalled bringing all three Grand Tours, the greatest Classics and best one-day and stage races to cycling fans internationally.”
“These fans have enjoyed Eurosport’s finest ever coverage of the Tour this year. For the first time we have had access to ASO’s international feed and cameras, allowing us to customise our viewer experience, along with footage from on-board cameras on the riders’ bikes for exciting and insightful highlight packages. That, along with the daily on-site show with legend Greg LeMond featuring 3D graphics for the first time, has made the 102nd Tour de France a stellar year for Eurosport,” Hutton added.
“Those fans have enjoyed our finest ever coverage of the Tour this year. For the first time we have had access to ASO’s international feed and cameras, allowing us to customise the viewer experience, along with footage from on-board cameras on the riders’ bikes for exciting and insightful highlight packages. That, along with the daily on-site show with legend Greg LeMond featuring 3D graphics for the first time, has made the 102nd Tour de France a stellar year for Eurosport.” Hutton added.
Yann Le Moenner ASO Managing Director said, “We are really delighted to extend our long term partnership with Eurosport in the Asia-Pacific region, and having a partner with whom we are able to pursue our aim to modernise and develop the coverage of our events to bring cycling closer to the impressive growing number of fans in the region. We are also convinced that the Tour de France and our other races such as La Vuelta and Paris-Roubaix will highly benefit from the dynamic of the Discovery Group and its massive promotional platforms in Asia.”
* The deal covers all markets in the Asia-Pacific region (with the exception of China, Japan and New Zealand) reaching a total of 43 territories.
The rights are exclusive for the live broadcast of all races in all 43 territories, except in Australia.
