Hong Kong – PCCW Solutions have expanded their collaboration to grow and enhance the commerce solutions catered for enterprises in Hong Kong and mainland China. The collaboration targets to redefine the way enterprises manage their customer relationships and deploy next-generation commerce and marketing solutions in the cloud or on-premise.
PCCW Solutions, a key SAP business partner, is now broadening its offerings with hybris’ commerce and marketing solutions, which enable enterprises to provide consistent and contextual engagement with customers across touch-points and channels.
The need for enterprise solutions that simplify engagement with customers and create a holistic customer view across marketing, commerce, sales, and service interactions has been growing quickly. Customers are digitally connected, socially networked, and better informed than ever before. Enterprises need to be data-driven at their core and deploy business tools that deliver real-time insights to help them attract, retain, and delight the customers on every channel and device. One of the key components of hybris’ CEC solutions is its marketing feature, which unifies a company’s customer data into one centralized hub and allows the company to unleash the power of truly contextual marketing for the first time.
“Today more and more people buy products online through websites as well as online marketplaces using mobile devices and PCs,” said Mr. Wing Lee, Senior Vice President of PCCW Solutions. “Enterprises need a balanced, omni-channel strategy that provides end-users with a consistent, personalized purchasing experience. PCCW Solutions sees growing demand from enterprises for solutions like hybris’ Customer Engagement and Commerce solutions, which enable them to achieve a superior customer experience.”
“PCCW Solutions has been a key partner for SAP in Hong Kong and mainland China for many years and our expanded relationship will help the company to further bring digital transformation to our mutual customers across a wide range of industries,” said Mr. Graham Jackson, Senior Vice President Asia Pacific, Japan and Greater China, hybris and SAP Customer Engagement and Commerce.
Multiple large and small enterprises in Greater China have chosen or deployed hybris’ CEC solutions, delivering an improved customer experience. In particular, CEC deployments have been strong in the pharmaceutical and retail industries, where contextual interactions with customers are helping enterprises to connect with customers in ways that specifically address their needs and drive sales through a better understanding of buyers’ needs.
In today’s IT era of mobile, social, cloud and big data, customers expect to be able to engage with brands and buy without necessarily interacting with a salesperson. Customers expect to be able to move from an online store to a physical one and for the brand to still remember their preferences, previous searches, pricing parameters and more. hybris delivers a consistent, contextual experience based on implicit and explicit customer data across marketing, customer experience, transactions, and service interactions to help enterprises deliver the buying experience that customers have come to expect.
PCCW Solutions and hybris plan to collaborate further in sales enablement and training, customer events and other joint marketing initiatives. The companies will leverage their respective industry and solutions expertise and develop integrated go-to-market strategies for consumer products, wholesale, logistics, retail and manufacturing industries in Hong Kong and mainland China.
