SINGAPORE – Asia-Pacific has a unique broadcasting market dynamic that boasts a new generation of the Connected Consumer. According to IDC, due to the combination of a fast growing economy and a lack of fixed infrastructure in the developing countries, mobility is crucial to the lives of many consumers and businesses in the region. Enterprises need to adapt their business to suit the changing consumer preferences or risk getting left behind.
Taking this into consideration, Reuben Verghese, Global Head of Multiscreen Solutions & Vice President of Asia at Accedo and BroadcastAsia2015 exhibitor and conference speaker believes that the broadcasting industry is one to watch out for in 2015 as more businesses learn to best leverage the mobile device adoption and to utilise it to engage with consumers. He shares his views with BroadcastAsia2015, and looks ahead on how the changing broadcasting industry will impact enterprises as it finds new ways to engage audiences, monetise those engagements, and better manage the user experience.
Audience fragmentation
It is no secret that more consumers are turning to their mobile devices for updates on world news, and for the latest in entertainment. In the past decade, since the proliferation of smart connected display devices, there has been a shift in the way consumers and enterprises consume and deliver video, with more access to their news, sports, videos and entertainment on a myriad of sources as opposed to traditional television. This added convenience and accessibility have changed the consumption patterns of the Connected Consumer and by extension, the broadcasting industry – spreading the audience reach across borders and across multiple platforms. This shift in audience preferences has also resulted in changes to business models with new revenue streams from these new platforms.
Varying degrees of infrastructure
While the distribution and delivery of content has evolved over the years, one of the key challenges is in sustaining high quality services over multiple platforms and varying quality of network infrastructure.
Given that the broadband speeds are higher than it used to be, more broadcasters are choosing to use the internet as a platform to deliver their own video and content. Broadcasters are able to leverage the rising broadband speeds and technological infrastructure in the region to offer better and higher video streaming qualities that tie in with the connected lifestyle that many consumers enjoy now.
Players in the broadcasting industry are increasingly leveraging on cloud services to address the challenge of offering consumers content anytime, anywhere, and on any device.
Take Malaysia for example, with fibre optics and high speed mobile broadband roll-out, consumers are increasingly spending more time on both local and international OTT services as opposed to traditional broadcast services. This creates both immense opportunities and challenges to broadcasters as they adapt their distribution methods to suit the changing consumer needs.
Content partnership
Another interesting trend in the region is content partnerships between telecommunication companies, and content aggregators. We are now seeing a regionalisation of services where local broadcasters are expanding their reach towards regional and global audiences via OTT services provided by a telecommunications company.
Another example of regionalisation is TV channels that have developed mobile applications to engage with a wide audience base beyond their market. This helps to further promote their brand and generate advertising revenue. These applications typically have an authenticated experience with extended access to the content library so they are also intended to have a positive impact on subscriber revenue for the channel. Broadcasters today are also partnering with connected device manufacturers to maximise reach and enhance appeal of these devices at the point of sale.
Data & Analytics
Businesses need to do more than react to today’s trends – they need to be able to see emerging trends that will dictate the future of television and develop richer relationships with viewers. With digital video products in the hands of millions of users, there is now a huge amount of data being generated for broadcasters. Analytics on this data now allows us to delve into the consumer psyche to unearth consumption patterns and behaviours for better insight into the consumer profile to tailor services and unique content offerings, better helping broadcasters to stand out from the crowd.
BroadcastAsia2015 is the networking platform to source for pro-audio, film and TV industry experts to tap on their knowledge. Over 130 distinguished speakers will be sharing their insights on rising trends and current products.
Professionals from the region will congregate to network, exchange and source for the latest equipments and solutions available. Alongside BroadcastAsia, CommunicAsia and EnterpriseIT will feature the technological advancements in the whole ICT ecosystems. CommunicAsia and EnterpriseIT also incorporates SatComm2015, which is the ideal platform for the satellite communication industry to address key concerns, gather valuable insights and be updated with the latest technologies within the Asia- Pacific market.
The International Conference is expected to premier an all new Get Smart with your Data – Innovating TV Services track. It will delve into how broadcasters can ride the big data wave to new heights. It will highlight how analytical tools can be used to create personalised TV experiences, create intelligent advertising models, and strengthen viewer stickiness.
The reputed speakers at the session will include Rahul Thappa, Vice President, Business Analytics, Astro, Tom Weiss, Investor and Chief Executive Officer, Genius Digital, Daniel Britcher, Vice President, Global Business Development, PayWizard, Joshua Eum, Chief Technologist, Asia Pacific, ARRIS and Ben Morrell, Senior Technical Consultant, Brightcove.
This year, Hari Krishan, LinkedIn’s MD for Asia-Pacific and Japan will deliver the Visionary Address at the combined CommunicAsia and BroadcastAsia Visionary Address, titled The Digital Convergence and How Social Media is Changing the Way People are Consuming Media. Businesses now face challenges of providing adequate and fast connectivity to support the exponential usage growth, and the need to rethink strategies to meet current media consumption and engagement patterns. The need to acquire a keen understanding of social media trends, the opportunities and challenges of engagement, innovative ways to monetise has never been more imperative.
Another renowned speaker this year is Peter G. Bithos, CEO of HOOQ – the company is Southeast Asia’s answer to Netflix in a nutshell. The company is birthed from a JV between SingTel, SONY and Warner. This OTT service is targeted to launch in Indonesia, India and Thailand by Q1 2015. The service has already kicked off in Philippines in February in partnership with Globe Telecom. Peter G. Bithos is responsible for overseeing the day-to- day operations of the standalone company based in Singapore, and expanding the service across Asia.
The event’s core attraction will see over 650 international exhibitors including ARRIS, Axon Digital Design, Clear-Com, Ericsson, Evertz Microsystems, EVS Broadcast Equipment, GoPro, Harmonic, LiveU, Orad TV, PCCW Global, Red Digital Camera, Ross Video, Rovi, Sony and many others.
Industry professionals will get to witness the broadcast ecosystem from production and post-production, management to distribution and professional audio and see the latest range of products all under one-roof such as professional audio / radio products, distribution and delivery products and management and systems products. They will also get to have hands-on experience as the exhibitors will be bringing the latest trends and products to their booths.
This year’s highlights will focus on consumers’ needs and habits in receiving content. Receiving content has changed significantly especially with the proliferation of digital devices. They expect content to be available at all times, on any device and at any location thus resulting an increased need for content broadcasters to look beyond TV to stream and monetise their content.
According to recent reports, the OTT and pay-TV market will grow exponentially from $5.8 billion to $10 billion in revenue. The major challenge will be to differentiate TV service offerings to stay competitive. Other trends witnessed are, investments into disruptive technologies and driving efficiencies in operations to boost revenues.
BroadcastAsia2015 International Conference, Asia’s most definitive knowledge exchange and networking platform, is specifically designed to tackle these key development challenges and present practical case studies on cost-efficient technology integration.
SINGAPORE – Asia-Pacific has a unique broadcasting market dynamic that boasts a new generation of the Connected Consumer. According to IDC, due to the combination of a fast growing economy and a lack of fixed infrastructure in the developing countries, mobility is crucial to the lives of many consumers and businesses in the region. Enterprises need to adapt their business to suit the changing consumer preferences or risk getting left behind.
Taking this into consideration, Reuben Verghese, Global Head of Multiscreen Solutions & Vice President of Asia at Accedo and BroadcastAsia2015 exhibitor and conference speaker believes that the broadcasting industry is one to watch out for in 2015 as more businesses learn to best leverage the mobile device adoption and to utilise it to engage with consumers. He shares his views with BroadcastAsia2015, and looks ahead on how the changing broadcasting industry will impact enterprises as it finds new ways to engage audiences, monetise those engagements, and better manage the user experience.
Audience fragmentation
It is no secret that more consumers are turning to their mobile devices for updates on world news, and for the latest in entertainment. In the past decade, since the proliferation of smart connected display devices, there has been a shift in the way consumers and enterprises consume and deliver video, with more access to their news, sports, videos and entertainment on a myriad of sources as opposed to traditional television. This added convenience and accessibility have changed the consumption patterns of the Connected Consumer and by extension, the broadcasting industry – spreading the audience reach across borders and across multiple platforms. This shift in audience preferences has also resulted in changes to business models with new revenue streams from these new platforms.
Varying degrees of infrastructure
While the distribution and delivery of content has evolved over the years, one of the key challenges is in sustaining high quality services over multiple platforms and varying quality of network infrastructure.
Given that the broadband speeds are higher than it used to be, more broadcasters are choosing to use the internet as a platform to deliver their own video and content. Broadcasters are able to leverage the rising broadband speeds and technological infrastructure in the region to offer better and higher video streaming qualities that tie in with the connected lifestyle that many consumers enjoy now.
Players in the broadcasting industry are increasingly leveraging on cloud services to address the challenge of offering consumers content anytime, anywhere, and on any device.
Take Malaysia for example, with fibre optics and high speed mobile broadband roll-out, consumers are increasingly spending more time on both local and international OTT services as opposed to traditional broadcast services. This creates both immense opportunities and challenges to broadcasters as they adapt their distribution methods to suit the changing consumer needs.
Content partnership
Another interesting trend in the region is content partnerships between telecommunication companies, and content aggregators. We are now seeing a regionalisation of services where local broadcasters are expanding their reach towards regional and global audiences via OTT services provided by a telecommunications company.
Another example of regionalisation is TV channels that have developed mobile applications to engage with a wide audience base beyond their market. This helps to further promote their brand and generate advertising revenue. These applications typically have an authenticated experience with extended access to the content library so they are also intended to have a positive impact on subscriber revenue for the channel. Broadcasters today are also partnering with connected device manufacturers to maximise reach and enhance appeal of these devices at the point of sale.
Data & Analytics
Businesses need to do more than react to today’s trends – they need to be able to see emerging trends that will dictate the future of television and develop richer relationships with viewers. With digital video products in the hands of millions of users, there is now a huge amount of data being generated for broadcasters. Analytics on this data now allows us to delve into the consumer psyche to unearth consumption patterns and behaviours for better insight into the consumer profile to tailor services and unique content offerings, better helping broadcasters to stand out from the crowd.
BroadcastAsia2015 is the networking platform to source for pro-audio, film and TV industry experts to tap on their knowledge. Over 130 distinguished speakers will be sharing their insights on rising trends and current products.
Professionals from the region will congregate to network, exchange and source for the latest equipments and solutions available. Alongside BroadcastAsia, CommunicAsia and EnterpriseIT will feature the technological advancements in the whole ICT ecosystems. CommunicAsia and EnterpriseIT also incorporates SatComm2015, which is the ideal platform for the satellite communication industry to address key concerns, gather valuable insights and be updated with the latest technologies within the Asia- Pacific market.
The International Conference is expected to premier an all new Get Smart with your Data – Innovating TV Services track. It will delve into how broadcasters can ride the big data wave to new heights. It will highlight how analytical tools can be used to create personalised TV experiences, create intelligent advertising models, and strengthen viewer stickiness.
The reputed speakers at the session will include Rahul Thappa, Vice President, Business Analytics, Astro, Tom Weiss, Investor and Chief Executive Officer, Genius Digital, Daniel Britcher, Vice President, Global Business Development, PayWizard, Joshua Eum, Chief Technologist, Asia Pacific, ARRIS and Ben Morrell, Senior Technical Consultant, Brightcove.
This year, Hari Krishan, LinkedIn’s MD for Asia-Pacific and Japan will deliver the Visionary Address at the combined CommunicAsia and BroadcastAsia Visionary Address, titled The Digital Convergence and How Social Media is Changing the Way People are Consuming Media. Businesses now face challenges of providing adequate and fast connectivity to support the exponential usage growth, and the need to rethink strategies to meet current media consumption and engagement patterns. The need to acquire a keen understanding of social media trends, the opportunities and challenges of engagement, innovative ways to monetise has never been more imperative.
Another renowned speaker this year is Peter G. Bithos, CEO of HOOQ – the company is Southeast Asia’s answer to Netflix in a nutshell. The company is birthed from a JV between SingTel, SONY and Warner. This OTT service is targeted to launch in Indonesia, India and Thailand by Q1 2015. The service has already kicked off in Philippines in February in partnership with Globe Telecom. Peter G. Bithos is responsible for overseeing the day-to- day operations of the standalone company based in Singapore, and expanding the service across Asia.
The event’s core attraction will see over 650 international exhibitors including ARRIS, Axon Digital Design, Clear-Com, Ericsson, Evertz Microsystems, EVS Broadcast Equipment, GoPro, Harmonic, LiveU, Orad TV, PCCW Global, Red Digital Camera, Ross Video, Rovi, Sony and many others.
Industry professionals will get to witness the broadcast ecosystem from production and post-production, management to distribution and professional audio and see the latest range of products all under one-roof such as professional audio / radio products, distribution and delivery products and management and systems products. They will also get to have hands-on experience as the exhibitors will be bringing the latest trends and products to their booths.
This year’s highlights will focus on consumers’ needs and habits in receiving content. Receiving content has changed significantly especially with the proliferation of digital devices. They expect content to be available at all times, on any device and at any location thus resulting an increased need for content broadcasters to look beyond TV to stream and monetise their content.
According to recent reports, the OTT and pay-TV market will grow exponentially from $5.8 billion to $10 billion in revenue. The major challenge will be to differentiate TV service offerings to stay competitive. Other trends witnessed are, investments into disruptive technologies and driving efficiencies in operations to boost revenues.
BroadcastAsia2015 International Conference, Asia’s most definitive knowledge exchange and networking platform, is specifically designed to tackle these key development challenges and present practical case studies on cost-efficient technology integration.
