London – Los Angeles and London based formats company Small World IFT announced a major new commission for primetime celebrity sports competition format Eternal Glory, as UK commercial broadcaster ITV order a six-part series for launch later this year.

In the deal, brokered by Small World as part of its recently announced pact with Belgium’s The New Flemish Primitives (TNFP), Eternal Glory will be produced in the UK by Twofour. It was commissioned by ITV’s Kate Maddigan.  It will be exec produced by Melanie Leach, Andrew Mackenzie and Cat Lawson for Twofour. Bruno Wyndaele, CEO at inde­pendent producer and TNFP partner TV4mats, and creator and host of the original Belgian version, will be representing TV4mats.

Eternal Glory follows eight sporting legends, bound together by camaraderie who will live together in a beautiful location, as they embark on a series of tough physical and mental challenges in a quest to win ‘Eternal Glory’ – with one star eliminated each week. Currently in pre-production, filming on the UK version will commence in Croatia in June. The series will be presented by Richard Bacon, alongside expert insight from TV’s leading sports scientist Professor Greg Whyte.

Small World partner Content Media will also distribute the resulting 6 x 1 hour UK version to the international market through its Content Television division. Small World’s new partnership with TNFP sees it distributing a package of formats from the leading Belgian company’s portfolio across the U.S., UK, Asia (ex-China) and Latin America.

Luci Burnley, Senior Vice President at Small World IFT, said, “We’re really pleased to announce such a landmark commission so soon after partnering with our friends at TNFP. Eternal Glory offers hugely entertaining primetime viewing, as the country’s top sports stars compete against each other in demanding challenges that, despite being outstanding in their field, they will never have faced before. Kate and the team at ITV were quick to recognize the impressive performance of the format throughout Europe and this will be the ideal home to debut Eternal Glory to UK audiences.”