Zodiak Kids announced the launch of two major multi-brand YouTube channels ZeeKay and ZeeKay Junior geared towards the Kids and Pre-School audiences respectively.
ZeeKay Junior, coming to the platform with already established base of 100,000 subscribers from existing Zodiak Kids content on YouTube, will feature new pre-school content as well as key brands including Mister Maker, Waybuloo, Zack & Quack, and support new online pilots.
ZeeKay will champion popular owned kids’ brands such as Totally Spies, Team Galaxy, Martin Mystery and LoliRock, whilst also serving as a hub for all newly commissioned (tween) content, such as CITV’s Scrambled! which features bespoke YouTube formats on the platform.
The new channels will also work closely with recently announced Zodiak Kids Studios and third party producers on creating original content with talent for the platform in order to accumulate subscriber growth and a global audience base. The channels have a strong existing fan base to build upon as the Zodiak Kids catalogue has earned over 1.6 billion views on YouTube to date and provide kids content in all 256 territories.
The new channels will be on the new YouTube App launching later this year and will have a variety of new content uploaded regularly in the form of long form compilation clips, short clips, extras and bespoke content. The channels will be managed by Natalie Walmsley Digital Channel Manager Zodiak Kids.
Jean-Philippe Randisi, CEO, Zodiak Kids said, “We are excited to be launching these new channels as we strengthen our production position with Zodiak Kids Studios. Zodiak Kids content has been reaching kids online through various outlets for a number of years and these new channels present a fantastic family hub that we can cross promote our content within and allow children throughout the globe to view content when and where they want to.”
Natalie Walmsley, Digital Channel Manager, Zodiak Kids said, “The timing of our launch coincides perfectly with the new YouTube Kids App and we are actively passionate about harnessing Zodiak’s ever growing fanbase online. We recognise the need for on demand and readily accessible content that younger audiences are already accustomed to and that provides a safe and age-appropriate environment for parents to let their children discover. These channels will also be syndicated to other online platforms as a result, and are the perfect spaces to pilot new content and acquire real time analytical data to back new commissions directly from online audience reactions”.
