Keshet International (KI), the global distribution arm of Keshet Media Group, unveiled its exciting new trivia game show, Trade Up and comedy format Imported. Both will launch at MIPTV 2015.
Trade Up is a trivia game show of risk and reward which can earn families the ride of their lives. Arriving at a huge hangar with various cars of increasing value, two families go head to head to win their dream car. Already seated in the car they want to drive home, each family must work together to answer a trivia question and select the key which represents the right answer to start the engine…but there are two teams playing and only one can win. Each family must employ tactics to make their rival’s game more difficult and “knock them out” – only after they have eliminated their opponents can they turn their attention to winning the prized car. If the key turns in the ignition it’s theirs! But now the family is faced with another dilemma: Do they drive away with the car they have won – or Trade Up to the next one?
Trade Up presents vast branded content opportunities on and off screen, and has already attracted several major brand partners in Israel.
KI will also present its new culture clash comedy format Imported to international buyers in Cannes. Imported follows the story of Adir, an Israeli football player who is spotted by a talent scout for Chelsea Football Club and thinks all of his dreams of becoming an international soccer player – and the fame and glamor that comes with it – have finally come true. But when he lands in the UK, with his pushy father, idle brother and diva girlfriend in tow, he is surprised to find that things are somewhat different from what he had imagined. Imported tells the laugh-out-loud story of what happens when Adir, his outrageous family and wannabe girlfriend are dropped into the not so glamourous world of UK football – and how he is repeatedly held back by the people who supposedly love him the most. Imported is available to MIPTV buyers as comedy format or 9 X 26’ series.
KI will also bring its wide slate of established formats to Cannes including its tension-filled colorful game show BOOM! which has sold to more than ten territories; reality format Help! I Can’t Cook in which celebrities face their fear of the kitchen; and the scripted comedy format Your Family or Mine which will launch in the US on TBS on April 7, 2015 and has recently boosted ratings for Alpha TV in Greece. The 10 part action thriller, DIG, developed by Keshet in association with Gail Berman (Buffy the Vampire Slayer) of The Jackal Group and Gene Stein (Deception) for USA Network is also available as a finished tape from KI, which holds rights in Australia, New Zealand, Italy, Scandinavia, Russia and the CIS, Turkey, India, English speaking Africa and Israel.
