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CBS and SBT renews agreement

February 3, 2015 by TVA Editor

Los Angeles/Sao Paolo – CBS Studios International and Brazilian broadcaster SBT announced the renewal of a licensing agreement for one of the world’s most loved game shows, Wheel Of Fortune (known as Roda a Roda in Brazil). The show will return to Brazilian television in Spring 2015 and will continue to be hosted by legendary broadcaster Silvio Santos.

The Wheel Of Fortune format in Brazil first aired as Roda a Roda in 2003, with SBT subsequently producing more than 700 episodes of the popular game show.

In the U.S., Wheel Of Fortune is the longest-running syndicated game show on television, with more than 6,000 episodes produced since its launch in 1983. The syndicated series’ 32nd season premiered in the U.S. in September 2014.

“Wheel Of Fortune continues to be the most successful game show format across the globe, with 12 different international adaptations currently being broadcast,” said Paul Gilbert, Senior Vice President, International Formats, CBS Studios International. “We are pleased to be working with SBT on the 10th season of Wheel Of Fortune in Brazil.”

“SBT is very excited to start off the year with the renewal of yet another season of Roda a Roda,” said Silvia Abravanel, Executive Producer of Roda a Roda, SBT. “The show gives us great ratings in its primetime slot and provides fun and entertainment for the entire family.”

Other Topics: Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, broadcaster news, CBS Studios, Co-Productions, Content Distribution, content news, entertainment news, format licensing, format sales, k-drama news, media news, OTT news, pay-tv news, people and appointments, SBT, show distributor, show format, show genre, streaming apps, Wheel of Fortune

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