Singapore – PERFORM and Reuters, the world’s largest international multimedia news agency, unveiled a long-term global strategic partnership that will see the two companies syndicate and distribute content across their respective platforms.

The ground-breaking alliance will see Reuters sports footage integrated into Omnisport Ready, PERFORM’S digital sports video news service. Omnisport journalists will select several stories per day from Reuters output and voice it in multiple languages – providing Ready customers with world-class footage as the biggest stories break around the world. Reuters content is created by 2,600 journalists in more than 200 locations around the globe, providing unparalleled international and national news coverage with speed, impartiality and insight.

Content will also be available via ePlayer, PERFORM’S embeddable video player for publishers and Reuters will also have its own non-sports video news channel within ePlayer.

Furthermore, Omnisport Uncut, the 24/7 sports video news service for broadcasters, will now be available to Reuters broadcast news customers. The service will be accessible via normal Reuters distribution channels, meaning no technical integration work for customers. Omnisport Uncut produces around 10,000 clips a year and covers all major sports.