Singapore – Singtel announced the launch of six channels on the newly rebranded Singtel TV, which was formerly known as SingTel mio TV. DIVA HD, E! Entertainment Television HD, HELLO! JAPAN, NHK World TV, NHK World Premium, and Toonami HD will make their appearance on the Singtel TV platform starting 30 January.

“We are pleased to welcome our first Japanese entertainment channels, alongside popular entertainment, news and kids favourites,” said Goh Seow Eng, Managing Director, Singtel TV. “To showcase our expanding programme selection, we have made these channels available for free preview to all our customers. It is part of our effort to make everyday better for our customers.”

All six channels will be made available for free to all Singtel TV customers till 5 March.

Also currently available for free preview to all customers are the recently launched TransTV and Turner channels. The three Indonesian channels – !nsert, Showcase, and Bioskop Indonesia – can be accessed till 15 February, and the Turner channels – CNN International, HLN, Cartoon Network, Boomerang, Oh!K, truTV and Turner Classic Movies – till 5 March.

“The launch of DIVA and E! on Singtel TV marks an important milestone for NBCUniversal International Television’s strategic growth in Singapore, extending our portfolio’s reach to cover all pay-TV households in the market,” said Christine Fellowes, Managing Director, Universal Networks International, Asia-Pacific. “As the leading destinations for women’s entertainment and pop culture, DIVA and E! will add a glamorous touch to the viewing experience of Singtel TV subscribers.”

Mikio Mori, Chairman of J Food & Culture TV Pte. Ltd, Owner of HELLO! JAPAN said, “The launch of HELLO! Japan on Singtel TV marks another significant milestone in our Asia expansion plans, having achieved over 1 million unique viewers since our launch in 2013. By partnering with Singtel TV, we are now able to reach out to almost all pay TV viewers in Singapore. We are thrilled to offer an extraordinary range of Japanese entertainment content from Japan. HELLO! JAPAN strives to bring all things Japanese to Singaporeans.”

“Singtel is an established and highly respected international telecommunications provider. We are excited to be part of the Singtel family and to expand NHK WORLD TV and NHK WORLD Premium’s reach to one of the most dynamic pay-tv markets in the world,” said Yoshihiko Shimizu, president and CEO, Japan International Broadcasting.

Ricky Ow, President of Turner International Asia-Pacific, said, “Kids and cartoon lovers in Singapore will be very pleased to hear that Singtel TV now offers all three of Turner’s kids brands. Toonami – boasting the very best of animated superhero content – sits perfectly alongside Cartoon Network and Boomerang, and will be a great addition to the Singtel channel portfolio.”