Höhenkirchen/Munich – The German brand management and media company m4e AG has signed a comprehensive master toy contract with Simba Dickie Group, one of the toy manufacturers in Europe, for the new CGI series Wissper. The agreement covers the territories Europe, CIS, Middle East and North Africa. Simba Dickie Group will develop, manufacture and distribute a wide range of toy products, including plush, figures, dolls, playsets, puzzles and board games.

Uwe Weiler, COO of the Simba Dickie Group, said, “We are very pleased to further expand our successful cooperation with m4e AG internationally and long-term.”

“We are proud that the fantastic relationship and experience we made in the past, results in a broader collaboration with our long-time partner Simba Dickie Group. With all the toy possibilities that Wissper offers, we couldn’t team up with a better partner for developing the toy line for this girl’s brand.” said Hans-Ulrich Stoef, CEO of m4e AG.