Höhenkirchen/Munich – The German brand management and media company m4e AG has signed a comprehensive master toy contract with Simba Dickie Group, one of the toy manufacturers in Europe, for the new CGI series Wissper. The agreement covers the territories Europe, CIS, Middle East and North Africa. Simba Dickie Group will develop, manufacture and distribute a wide range of toy products, including plush, figures, dolls, playsets, puzzles and board games.

Uwe Weiler, COO of the Simba Dickie Group, said, “We are very pleased to further expand our successful cooperation with m4e AG internationally and long-term.”

“We are proud that the fantastic relationship and experience we made in the past, results in a broader collaboration with our long-time partner Simba Dickie Group. With all the toy possibilities that Wissper offers, we couldn’t team up with a better partner for developing the toy line for this girl’s brand.” said Hans-Ulrich Stoef, CEO of m4e AG.

Bernd Conrad, Head of Licensing at m4e AG added, “The expertise and creativity of Simba Dickie Group will contribute to making Wissper an international success story. Now we can start developing a state-of-the-art toy range hand in hand with the production of the TV series – the creative people at Simba Dickie Group together with the animation team: This is real team work!”

With Simba Dickie Group, already the second important pillar for the long-term brand development of m4e’s new preschool property is in place. Last fall the company had announced to have closed an extensive treaty with BASTEI Media, a subsidiary of Bastei Lübbe AG, making the publishing house a co-producer of the series. BASTEI media will join the property globally in terms of book formats as well as apps.