Hong Kong – SmartCast has announced that it has partnered with FOX International Channels (FIC) to provide the pay TV network solutions for its Thailand broadcast operations. SmartCast will provide a localised ad insertion solution for FOX Sports 3, FOX Movies Premium HD and StarWorld as well as local playout services for Channel [V] Thailand.
Victor Chan, Vice President of Broadcast Technology Operations for Hong Kong & Southeast Asia at FOX International Channels said, “‘Localisation’ has long been part of FIC’s DNA and that includes delivering content that’s tailored for viewers in each county as well as providing targeted solutions to advertisers to reach who they want and where they want. We’re pleased to be working with a valued partner such as SmartCast to help us further these efforts in Thailand.”
Commenting on the partnership, Christian Brenner, SmartCast’s CEO, stated, “We are very excited and proud to work with FOX International Channels in Asia. Asia is a very dynamic territory with different cultures, dialects and viewership preferences for each region. Our solutions and services are exactly what international TV channels require in order to geo-target their channels, and also satisfy the demands of the advertisers with targeted promotions aimed at specific countries.”
In Asia, SmartCast has operation centers at AsiaSat, ABS, APT, GlobeCast as well as NOW TV in Hong Kong, SingTel and ST Teleport in Singapore, Thaicom and CTH in Thailand, IndoVision in Indonesia and ABNxcess in Malaysia. SmartCast also has direct channel business in Asia with RTL CBS, Outdoor Channel and Cinema World.