Johannesburg / Los Angeles – Basic Lead, the international trade event organiser, has announced the launch of a brand new market, DISCOP Africa Express, a partner to its successful annual event, DISCOP Africa, the continent’s premier annual market for film, TV content, adaptation rights and packaged channels.

Designed to meet the increased demand from Africa’s fast-growing television marketplace, DISCOP Africa Express will take place from the 2nd to 4th June 2015 at the Sofitel Ivoire Hotel in Abidjan, Cote D’Ivoire.

Presenting an international market with a strong focus on the African content industry, alongside an educational programme and networking hub, the new event will play host to producers, distributors, pay-tv and mobile operators and alternative distribution platforms from throughout the region and beyond. It will serve as an important new Africa-centric industry gathering in the market calendar, enabling attendees to meet, connect and do business in this vibrant region on a bi-annual basis.

Patrick Zuchowicki, founder of DISCOP Africa, said, “Our annual Johannesburg based market continues to exceed expectations each year as more key international players recognise the importance of Africa and its strong potential in the global content distribution industry. Following a survey of a cross section of our participants in November, it became clear that the time is right to establish a second dedicated market, at the heart of Francophone Africa, to further the growth of this important region and become an essential partner to our thriving Johannesburg event.”