The Sweet Shop announced the addition of director Daniel Benmayor to their roster of talent. A favourite of Fortune 500 companies the world over, Benmayor ‘s highly visceral, cinematic style has led to partnerships with many of the world’s top brands including Mastercard, Mini, Playstation, Fanta, Mercedes, Nissan, Renault, Mitsubishi, Vodafone and Samsung.
Known for being an open and creative collaborator, Benmayor takes great pride in his ability to deliver a wide variety of content unrestricted by style or genre. Whether it is a humorous chase sequence involving dogs, a high-octane paintball gun shoot-out, or a tensely structured heist, Benmayor‘s biggest strength lies in his ability to mine the best possible material out of any script.
“Directors depend on scripts, and when scripts are good, our job is half done. The Sweet Shop’s reputation attracts these high end concepts and I know they will support and allow me to keep up the creative aspect and deliver high quality films,” said Daniel Benmayor of his decision to sign with The Sweet Shop.
Paul Prince, The Sweet Shop’s CEO/Founding Partner commented, “Daniel is a great storyteller, bringing concepts to life with his technical skills and his commitment to craft. It’s an honour to have him choose to be part of our team and I look forward to seeing his career continue to strengthen with our management.”
Born and raised in Barcelona, Benmayor was first introduced to filmmaking by his father who would create Super 8 family films with a small handheld camera. The camera fell into Benmayor’s young hands when he captured a shot for his father who was driving at the time. The rest remains history.
Immediately in love with the form, Benmayor immersed himself in all film disciplines, including sound and editing, before attending university in Barcelona where he studied directing, screenwriting and advertising. He went on for further studies at the prestigious New York University, commencing his directing debut in the commercial world shortly thereafter at age 23. He hasn’t stopped since.
“I’ve admired Daniel’s work for a number of years and I’m thrilled that he has chosen The Sweet Shop as his new home,” added Claire Davidson, Managing Director / Executive Producer for The Sweet Shop Asia + Mena. “His creative strength and diversity are showcased in the breadth and body of his outstanding work.”
A feature director as well as a commercial director, Daniel has been at the helm of three features including the 2009 Tribeca Film Festival favourite Paintball and 2010’s Bruc, which screened at the London Film Festival and Moscow Film Festival among others. His latest, Tracers starring Taylor Lautner is set to release in the U.S. in March 2015.
