The saga of young Nina has been winning over a growing audience in francophone African countries. TV stations in Mali, Madagascar and Burkina Faso have begun showing Brazil Avenue, the worldwide ratings success licensed in 130 countries – a record for Globo telenovelas. With this expansion, the Brazilian network has been increasing its presence on the continent. Globo’s content is already widely distributed in Portuguese-speaking African countries, and in recent years their well-crafted plots and state-of-the-art production has been attracting a growing audience in French- and English-speaking countries.
In Mali, Brazil Avenue is aired by the ORTM network. And in Madagascar, the telenovela by João Emanuel Carneiro is shown on TVM. Both are free-to-air channels that offer mixed programming. In Burkina Faso, Brazil Avenue is shown on RTB. The channel is already a Globo partner and has aired hits such as Seize the Day in the past. In all three countries, the telenovela is broadcast in French.
Brazil Avenue also airs on France Ô – the channel is available in France and its overseas departments — and in Outremer Première, in French departments such as Tahiti, Guadeloupe, Martinique and French Guiana, where it is a top show for local channels. The last episodes of the telenovela are expected to run in November.
Dynamic, modern and paced like a true thriller, Brazil Avenue has already been licensed to all Latin American countries, in addition to parts of Europe, Asia and the United States. Recently, Brazil Avenue debuted in the Middle East, on Dubai One. In addition to Dubai, the channel is also available in Egypt, Jordan, Saudi Arabia, Morocco, Syria, Tunisia and 13 other countries in the region.