The Genius Game
Seoul, Korea – Asia’s content and media company CJ E&M has sold its social reality game show format The Genius Game to FremantleMedia France. FremantleMedia France holds the rights to French speaking countries. This past February, the format was sold to a partner in Netherlands.
First aired in 2012, The Genius Game features 13 players from various backgrounds pitted against one another in a battle of wits over 12 episodes. The show in past seasons has invited a magician, poker champion, billiard player, pro-gamer, hacker, mathematician, news anchor, politician, music producer, and K-Pop idol star. It is currently airing its third season on CJ E&M’s general entertainment channel tvN with record-high ratings.
Ratings for the first two seasons were consistently high. Both seasons ranked number one in its primetime slots among adults aged 20-49. It has recorded the highest ATS (Average Time Spent) with 42 minutes and 48 seconds, among pay TV programmes in primetime for season two.
“We are excited to introduce our content to French speaking viewers,” said Alex Oe, the director of acquisitions and sales at CJ E&M. “The continuing successful deals for our formats reflect CJ E&M’s leading the charge of Korean entertainment contents beyond Asia where they are already massively popular.”
Earlier this year, CJ E&M sold formats of its audition programme Super Diva, quiz programme Crazy Market, revenge drama Ice Adonis, and romance drama Crazy Love to partners in Europe and Latin America.
