Global content creator Talpa Media is expanding its international production portfolio with the launch of Talpa Middle East. Based in Dubai, Talpa Middle East will represent Talpa’s catalogue across North Africa and the Middle East, and produce local versions of Talpa formats.

Talpa has appointed production veteran Ziad Kebbi to lead its new company as Chief Executive Officer, reporting into Talpa Global’s Managing Director, Maarten Meijs. Kebbi’s vast experience includes Arab versions of such global formats as The Voice, Betty La Fea, Deal or No Deal, Wheel of Fortune, Fear Factor Extreme and Who Wants to be a Millionaire?.

Talpa Middle East’s first production will be the third season of MBC’s The Voice Arabia, the pan regional Arab adaptation of Talpa’s global format.

Announcing the new company, Talpa’s Meijs said, “The Arab speaking region has been evolving rapidly, both on a technological and industrial level. With 350 million people spread over such a vast area in so many countries, it is clearly a region with many opportunities. We’re therefore very pleased to have Ziad Kebbi on board; he has worked with every broadcaster in the region and is thoroughly familiar with the Talpa catalogue.”

Kebbi said, “We can now super serve Arab broadcasters with dedicated resources, local expertise and Talpa’s format leadership to create outstanding television for Arab audiences everywhere.”