Cannes – SPARK, Astro Malaysia, Malaysia’s consumer media group, and Singapore-based Moving Visuals International (MVI), have signed a joint venture to set-up Asia’s first dedicated HD factual and documentary channel, SPARK ASIA. The Channel, which will go live in the first half of 2015, will offer a wide variety of exclusive Asian and global HD content. In addition, SPARK ASIA will empower the local community of producers and filmmakers by offering an alternative platform to showcase their documentaries and also drive training initiatives.

Leveraging on the strengths of its joint venture partners, SPARK ASIA will have both linear TV and digital content that will resonate among audiences across Asia. SPARK ASIA will promote knowledge; celebrate Asian values and traditions and bring Asia to the world in an exciting way. Its content genres will include science & technology, exploration, history, environment, nature and wildlife. SPARK ASIA will also draw its programming from the vast library of AUTENTIC and ZDF Enterprises. Asia is the latest launch of the factual entertainment brand SPARK, which is also available in Eastern Europe as well as in Africa.

Photo: TMVC Signing.jpg
From left to right:

– Galen Yeo, Director of Moving Visuals International (MVI)

– Rohana Rozhan, CEO of Astro Malaysia