ITV Studios Global Entertainment collaborates with Universal Music Group
Sing My Song
ITV Studios Global Entertainment (ITVS GE) and Universal Music Group are working together to bring Sing My Song to a worldwide audience. Sing My Song is Star China’s new hit primetime entertainment show, which ITVS GE distributes as a TV format internationally.
Under this collaboration, Universal Music Group will be involved with the international territories that acquire the Sing My Song format from ITVS GE to produce locally. Universal Music will support the local broadcasters in a variety of ways, such as casting singer-songwriters as the show’s producer-judges, providing prizes and releasing original music from the series.
Sing My Song is a studio-based music contest, searching for the best original songs in the nation. Four of the music industry’s accomplished singer-songwriters share their experience and expertise as producer-judges, providing feedback and guidance to the contestants. The judges also have an important goal: each is scouting for songs to be part of their own original music album. The series aired on China’s national TV channel CCTV-3 earlier this year, reaching 480 million viewers over the series, with a total audience share of 37% in China (CSM) and CCTV-3’s slot ratings up 59% year-on-year. It has since been recommissioned for a second series.
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