Singapore – A+E Networks® Asia and Ideate Media have teamed to launch a regional production partnership (RPP) designed to kick start content development in Asia, with programming that targets regional and global audiences. The announcement was made by Sean Cohan, Executive Vice President, International, A+E Networks and Zainir Aminullah, Chief Executive Officer, Ideate Media.
“As A+E Networks Asia expands into broader, mass markets, the importance of regionally-produced content is becoming more prevalent,” said Cohan. “This fund will mean more local stories that can complement a robust programme pipeline coming from our U.S. channels – HISTORY, A&E Network and Lifetime.”
The goal of the partnership is to stimulate new original production opportunities supported by A+E Networks and its global channel portfolio, along with Ideate, a new studio owned by Astro Overseas and Khazanah. As part of the initiative, producers will benefit from A+E Networks’ creative expertise and Ideate’s deep ties to the local production community. In addition, production partners can access regional government incentives as well as be a part of the RPP process with international benchmarks.