DIRECTV announced the launch of ZooMoo in Latin America.
ZooMoo is the world’s first children’s channel devoted entirely to the Animal World. This fully interactive channel has puppets, cartoons, games, music, puzzles and activities designed to create a unique television and educational experience for young viewers. The channel is complemented by a fully synchronized second screen application that allows ZooMoo channel viewers to automatically collect animals they encounter on the TV screen and bring them to life on their tablet or smart phone.
The revolutionary ZooMoo App enhances the interactivity of ZooMoo by turning smartphones and tablets into an extension of the channel. The application is available for free download from the App Store and Google Play.
ZooMoo Global Creative Director Ian McGee with ZooMoo puppets and App
ZooMoo was developed by David Haslingden, CEO of ZooMoo Networks and former President of Fox Networks Group. In 2012 he identified a niche in the market for children’s channels. Supported by the rich tradition of Natural History programming by international producers Beach House Pictures and NHNZ, he started to build the first children’s channel dedicated entirely to animals.
“Our experience and passion is based on nature and the natural world. Children around the world have a natural affection and interest in these things but there were no channels that offered children content about animals that were specifically designed for them. So we came up with ZooMoo – the first children’s channel dedicated exclusively to animals. Our audience may be young, but they already know about digital technology so we made sure ZooMoo was also the first channel to be fully synchronized with a digital content on smartphones and tablets,” Haslingden said.
ZooMoo is available in Brazil, Indonesia and Singapore and now DIRECTV offers ZooMoo to customers in Argentina, the Caribbean, Chile, Colombia, Ecuador, Peru and Uruguay.
“At DIRECTV our promise is to offer the best multiplatform experience for our subscribers to enjoy how, where, and when they want it. That’s why we’re happy to be able to include ZooMoo – it offers the opportunity to experiment with interactive content that is also educational. An ideal companion for our family audiences,” says Rick Nerod, Senior Vice President of Programming at DIRECTV Latin America.
ZooMoo is available on DIRECTV channel 321.
