TRACE Sport Stars will be made available to United Group customers via the HD package from today, immediately reaching over 20,000 subs on channel number 174.
Suzana Radošević, Director, Content Management Department, commented, “One of our top priorities has always been offering a diverse array of channels to our users, which is why we are constantly searching for interesting content that we can add to our network. The unique concept of the TRACE Sport Stars channel appealed to us, and we are very excited that the local audience will now have a behind-the-scenes glimpse into the lives of world famous athletes. We believe that the channel will interest a large number of our users, and we look forward to providing them with quality entertainment through this collaboration.”
Laurent Dumeau, CEO TRACE Sport Stars, said, “Launching on United Group’s platforms across South-Eastern Europe for the first time is a significant step for TRACE Sport Stars global expansion. Development in key Central and Eastern European countries, one of the fastest growing markets in Europe for the pay-TV industry is a priority for the TRACE group. We are delighted to be entering this competitive market with United Group and have no doubts that our sports entertainment programming will broaden the traditional channel offer across the region”.
