Tel Aviv – The premiere of Keshet International’s new hot property for MIPCOM 2014, Help I Can’t I Cook! made its debut on September 13 on Keshet Broadcasting to gain a 44% average audience share and 30.8% rating (HH).

Help! I Can’t Cook was the second highest-rated original reality launch ever in Israel (behind RISING STAR) and the highest-rated reality launch of 2014. It peaked with a 46.2% share and a 33% rating, equating to an exceptionally high number of viewers in the country’s September/pre-holiday season.

Help! I Can’t Cook is a new, humour-packed prime time reality show in which top celebrities face their fear of the kitchen – with disastrous, frustrating, heart-warming and rib-tickling results.

The stars will be locked in the show’s remote “Culinary Academy for Beginners” for three weeks, attempting to overcome their own personal cooking inhibitions. Witness the results when you mix some supreme talent with a huge serving of egos and fold in a set of tasks way outside their comfort zone. Prepare for some deliciously entertaining viewing…