Singapore – Brightcove Inc. (NASDAQ: BCOV), a global provider of cloud services for video, today announced that it has made four key appointments in the Asia-Pacific region to strengthen the company’s leadership in the regional broadcast, media and entertainment industries. The new hires include:

  • Tomer Azenkot – General Manager, Asia, and Head of Sales – Media
  • Radha K. Raman – Marketing Director, Asia-Pacific
  • Ben Morrell – Senior Technical Consultant – Media, Asia
  • Xavier Marle – Media Account Director, Asia

Based in Singapore, the team will report to Dennis Rose, Senior Vice President of Brightcove Asia-Pacific and Japan, who leads the company’s investment across key Asia-Pacific markets.

Tomer Azenkot was previously the General Manager for Asia-Pacific at Dalet Digital Media Systems where he oversaw the expansion of multiple offices across the region. Prior to Brightcove, Radha K. Raman was Head of Marketing and Communications at Grass Valley and brings with her a deep experience working with system integrators from roles at Logica and Motorola. Ben Morrell will provide technical, consultative and solution expertise to Brightcove’s customers, and also joins from Grass Valley. Ben also brings significant broadcast industry experience from prior roles at Nine Network Australia and Gencom Technology. Xavier Marle comes with a strong technical background and will lead sales efforts in Asia. He was previously Regional Pre-sales Consultant for Verimatrix Asia Pacific.

“The deep investment Brightcove is making in the broadcast industry parallels the strong demand for our solutions and services by media companies looking to deliver and monetise compelling video experiences for consumers across every type of screen,” said Dennis Rose. “Asia-Pacific is a very important market for Brightcove. We are confident that the wealth of experience and expertise that we are adding to our organisation will help local media companies reshape the way media content is published, consumed and monetised in this region.”