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Astro launches “Same Day as The U.S.” Campaign

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Kuala Lumpur — Astro’s viewers will now be able watch the latest U.S. series on a same day and date basis as its premiere broadcast in its country of origin as a result of Astro’s Same Day as The U.S. campaign. Astro spearheaded the campaign and worked together with its channel partners HBO, Fox, SPE Networks, NBC Universal and AETN and many more, to provide as many series from the Fall TV line-up just hours after the broadcast in its country of origin. Viewers will now be able to find not only the latest local and regional shows on Astro but also the latest U.S. and UK series.

Left to Right: Penny Tan, Marketing Director from FOX International Channels, Gan Ling Sze, Vice President, Affiliate andMedia Sales, Sony Pictures Entertainment, Erika North, Head of Programming from HBO Asia, Agnes Rozario, Vice President ofContent Group, Astro and Ramez Sheikh, Vice President, Network Development & Distribution Asia Pacific from NBC Universal

Agnes Rozario, Vice President, Content Management Group, Astro, said, “We are proud to say that Astro is taking the lead in closing the window between U.S. and UK premiere dates in the region to enhance the customer experience and ensure that Astro remains the easiest and fastest way for customers to access content. We have secured the hottest and latest series to be shown on Malaysian screens on the same day as the U.S. and UK premiere, exclusively on Astro and will continue to work with our partners to extend this offering.”

Agnes Rozario, Vice President of Content Group, Astro during the launch of Astro’s ‘Same Day as the U.S.’ campaign 

She added, “The Walking Dead S4 (Part 2) in February 2014 made available on Astro hours after the U.S. broadcast, delivered a 70% increase in viewership. From now to mid-Oct, Same Day as The U.S. on Astro campaign will see no less than 16 new and returning series premiering within hours after their respective U.S. and UK premieres. Amongst them are the much awaited Downton Abbey (which Malaysia incidentally will broadcast before the U.S.), The Blacklist, Scandal, Revenge, The Voice, The Walking Dead, Sleepy Hollow, Brooklyn Nine-Nine, Resurrection, and many more. To empower customers with greater flexibility in their viewing, we also have time-shift options such as recording through the Astro Byond PVR. We have also been able to secure several series to be made available on a video on-demand basis on the on PVR)/STB and Astro-On-The-Go. Customers have to connect their PVRs to the internet or go to Astro-On-The-Go to catch-up on previous episodes for the current season. We are starting off with The Walking Dead S5, Agents of S.H.I.E.L.D S2, Scandal S4, Revenge S4, The Blacklist S2, Boardwalk Empire S5 and Resurrection S2 and are looking to add to this line-up.  Not only will customers have the pleasure of watching their shows on the same day as the U.S. in HD but also at their convenience when they choose, where they choose and on the screen of their choice be it on TV, online or on mobile. At Astro, we believe that the fast availability of content via a convenient platform adds value to our customers.”

 

Same Day as The U.S. and UK titles on air and upcoming on Astro include:

  • Downton Abbey S5 (Sept 22 – DIVA, CH702) 
  • The Blacklist S2 (Sep 23 – AXN, CH701/CH721 HD)
  • The Voice S7 (Sep 23 & 24 – AXN, CH701/CH721 HD)
  • Marvel’s Agents of S.H.I.E.L.D. S2 (Sep 24 – FOX, CH710)
  • Scandal S4 (Sep 26 – StarWorld, CH711/CH722 HD)
  • Revenge S4 (Sep 29 – StarWorld, CH711/CH722 HD)
  • Resurrection S2 (Sep 29 – Lifetime, CH709)
  • Brooklyn Nine-Nine S2 (Sep 30 – DIVA, CH702)
  • The Walking Dead S5 (Oct 13 – FOX, CH710)