Singapore – Outdoor Channel (Asia) has announced that they have signed an exclusive partnership with Rainforest Challenge International, which will see Outdoor Channel becoming the exclusive pan-regional broadcaster of the legendary Rainforest Challenge (RFC).
Widely regarded as one of the toughest off-road events in the world, the cooperation will see Outdoor Channel Asia commence broadcast of the original Malaysian Rainforest Challenge. The move comes after RFC recently announced its latest expansion to the series with India hosting a leg alongside Malaysia, Italy, Sri Lanka, Australia, China, Vietnam and Russia.
Gregg Creevey, Managing Director, Multi Channels Asia said, “We are pleased to be able to be join forces with Rainforest Challenge, which is widely regarded as one of the world’s premier 4 x 4 off-road race events. Off-roading is an extremely demanding sport but rarely broadcasted due to the challenges in filming, hence we are thrilled to work with RFC to offer the series to the region, which will undoubtedly bring in new viewers to the sport.”
Luis J.A. Wee, Founder, Rainforest Challenge said, “We are thrilled to be able to announce the cooperation with Outdoor Channel Asia, which will present enormous potential for expansion for the RFC and allow the franchise to be more widely seen around the Asia-Pacific region and the world, and we are excited to be working closely with Outdoor Channel Asia to raise RFC to the next level.”