Englewood Cliffs, New Jersey – RRsat Global Communications Network Ltd. (NASDAQ: RRST), a provider of digital media services, including content management and global distribution services to the broadcasting industry, announced August 11 the signing of a seven-year agreement with Cisneros Media, one of the largest producers of Spanish-language content in the Americas, as well as the owner and operator of Pay-TV channels in the region.
RRsat will provide Cisneros Media with full playout and global distribution services of their portfolio of Pay-TV channels, which includes Venevision Plus, VmasTV and VePlusTV, for the enjoyment of the Latin American community. As business and operations expand, a new RRsat playout center will be established at the Venevision Studios. The planned playout center will be housed at Cisneros Media’s Miami studios, one of South Florida’s largest and most prominent production facilities with over 120,000 square feet, encompassing six sound stages as well as post-production and office space.
“RRsat’s high standards and quality service enables us to exceed the growing necessities of our clients and the demands of our viewers for more variety of content, expanded reach, greater accessibility and viewing experience,” said Jonathan Blum, President of Cisneros Media. “They also offer us the capability of efficiently managing and maximising the potential of our content, greatly improving our workflow.”
RRsat’s Media Asset Management (MAM) system enables Cisneros Media to acquire large volumes of content in real time and automatically playout and distribute it within seconds, maximising and optimising the return on assets. RRsat will also have fibre connectivity to its U.S. media centre in Hawley, PA and RRsat’s global fibre network, providing the ability to expand into additional key global markets for the benefit of the Latin American and Hispanic communities across the globe.
“This partnership with Cisneros Media demonstrates RRsat’s long-term vision to strengthen our broadcasting presence within Latin America, making the region one of our leading target markets with our customers,” stated Dante Neyra, Head of Commercial Services & Development of RRsat America. “With local support and global corporate backing, we provide Cisneros Media with the most comprehensive solutions to meet viewer’s growing demand for high standard of quality.”
Cosme Lopez, General Manager of Cisneros Media’s Pay-TV unit, emphasised the importance of the partnership, “This alliance is an important part of our global strategic objectives as it provides us with a solid and versatile technical operational platform. As a result, it not only enables us to deliver our programming to our clients via a secure and reliable satellite signal, but most importantly, we will have the capability to launch new channels and expand into new territories, such as Europe and Africa; and all from our own home. What’s more, it will strengthen the infrastructure of our Miami studios by adding channel generation to its vast capabilities.”
