New Delhi – FOX Traveller takes on a new avatar with the launch FOX Life India from June 15. After taking the lead in the travel and lifestyle segment, FOX Traveller is broadening its appeal further with this re-launch to reach out to newer audiences.
FOX Life, in soul and essence, is still FOX Traveller – infected with the spirit taking on fun journeys. FOX Life also happens to be a global travel and lifestyle brand in the FOX International Channels’ portfolio. This will give the channel two big advantages – the current winning mix of positioning and content, and a fresh and exciting global library.
Besides the exciting content line up, FOX Life will bring in the global look and feel along with a refreshed thought for the audiences. Like FOX Traveller, FOX Life also believes that life should be a string of interesting journeys, rich with experiences. The new tag line of the channel “Go Places” is a summation of this philosophy, urging viewers to get out there and explore more.
The voice over for the brand film has been given by the acclaimed and experimental Bollywood actress Konkona Sen.
The channel has lined up a host of exciting content, exploring different faces of an enriching life, like music, travel, fashion, food, and some more.
Go food: Twist of Taste, David Rocco Dolce India, Miguel’s Tropical Kitchen
Go fashion: Style and the City, Styled by June
Go travel: This is Brazil, When Patrick met Kylie
Go music: Soundtrek
Go reality: Life mein Ek Bar
Go party: Latin Angels
About the re-launch of FOX Traveller to FOX Life, Keertan Adyanthaya, Managing Director, FOX International Channels said, “FOX Traveller’s journey has been exciting, fun, and fruitful. And as we continue on our next leg of this journey, it only gets bigger and better. With the promise of offering our viewers greater variety through the eclectic mix of our local and international programming, existing and new, we successfully switched from FOX Traveller to FOX Life on June 15. With the launch of FOX Life, we are growing the travel & lifestyle genre and broadening our channel appeal to variety seekers.”