FC Internazionale have signed a new deal with mobile services provider MLJ Inc. for the continued development of the club’s digital offerings in Japanese.
The deal was facilitated by MP & Silva, an international media rights company.
Under the terms of the two-year agreement, MLJ have exclusive rights to develop and market Inter’s official Japanese mobile website for smartphones and non-smartphone mobile devices.
FC Internazionale will provide MLJ with a range of exclusive content targeted at its Japanese fan base, which has grown significantly in recent years since the arrival at the club of Japan international Yuto Nagatomo.
MLJ will also update the Japanese version of inter.it and manage the official Inter profiles in Japanese on leading social networks.
Teruhisa Abe, Managing Director of MLJ Inc. said: “We are glad to work with the distinguished and famous Italian football club Inter. We believe the official Japanese smartphone/mobile site will enable Inter to have closer relationship with its many fans in Japan.”
“It is important for us to engage and interact with our fans in Japan and this new agreement is a step in the right direction,” said Inter president Erick Thohir. “We are proud to partner with MLJ and are confident that through this new agreement we can build a meaningful relationship with our Japanese supporters.”
According to recent market research, Inter has an estimated 6.2 million fans in Japan.
The club’s other initiatives in Japan include a permanent football academy, which operates in the Tokyo districts of Yoyogi and Sagamihara, and the Saku district in Nagano. There are also three official Inter supporters’ clubs Japan, two in Tokyo and one in Osaka.