This year’s 25th Golden Melody Awards presents the first Global Music Festival. With the aim of bringing the iconic Awards to the international level, a series of musical events will be held to show to the world the leading spot occupied by the Golden Melody Awards on the Chinese pop music map. Music producers, singers and influential giants of the domestic and international music industries will be brought in one place. The events also serve as a platform for business meetings, collaboration and the exchange of music and culture, promoting the development of the Chinese pop music industry.
This year’s events in the Global Music Festival include the 25th Golden Melody Awards Anniversary Exhibition, keynote speeches, international forums, Music Business Matching Centre, music workshops, Golden Melody @ Live House ticketed concerts, and Golden Melody Stars – Occupying Campus. These events look back at the past 25 years of the Awards and also look ahead to the future prospects of the music industry.
Jay Chou, Taiwan’s resident music teacher, and 800 students will sit face to face in his first-ever keynote speech to discuss his creation process and experiences. Chou’s lessons will serve as inspiration and support for the whole music community and all its song writing hopefuls.
Pop Music Songwriter Sharingï¼Vincent Fang, Mandopop Songwriter
Vincent Fang’s works carry a strong pictorial sense, almost as if they are artistic creations of rhetoric daubed on top of flowery rhetoric. Variations in style and subject abound and are melted into a hodgepodge of East and West, new and old, making each song rich in the impressions and ideas it imparts to the listener. His more recent works have seen a focus on Chinese-style lyrics, and even the occasional work of Chinese literature makes an appearance in his works—just like in “Dong Feng Po”, “Snow-like Hair”, “Chrysanthemum Terrace”, “Faraway”, “Blue and White Porcelain”, and “Lan Ting Xu”, all works that Fang collaborated on with Jay Chou. Fang’s move back to old style lyrics, like those from classical poetry, has created a new trend in the industry for artists to incorporate old poetic language in their modern lyrics.
Already known for his work in songwriting, Fang has admitted that he has an even greater love for writing poetry; he has even been invited to submit his new poetry to the National Museum of Taiwan Literature for the museum’s poetry events. Fang’s lyrics reveal the artist’s cultural background in and between the lines, and it is for that very reason that his works have often become the target of research and imitation.
Advanced Musical Improvisation & Solo Compositionï¼Ni Fang-lai, Taiwanese Lead Guitar Player
Skilled in guitar knowhow, a master of precision recording, Ni Fang-lai has an inspired competence with musical accommodation. His oeuvre is full of a variety of musical styles, showing his ability to meet the exact needs of the producer and his skill that seamlessly and speedily brings the guitar line into each arrangement. No matter if it is Blues, rhythm, folk, country, Ni makes the guitar line sing no matter the style. Whenever there is a guitar heard in Taiwanese music, Ni is more than likely the man behind it.
Over the past 20 years, big Taiwanese artists have produced thousands of albums—and Ni’s guitar appears in nearly every single one of them.
Over 25 years, from a period when even a cellphone was no longer considered “modern” to the time when the Internet permeates the air, the Golden Melody Awards were born, grew, thrived, and are now in the peak of youth. It has influenced music and musicians far and wide, and has grown up along with the lives of the people to become as widely known as a popular theme song.
The 25th Golden Melody Awards Anniversary Exhibition spans 25 years of history in Taiwan and connects with each year of the 25 Golden Melody Awards ceremonies. Detailed information is presented within a broad, sensible context, giving the viewer a chance to look back on all of those brilliant, noteworthy names and stories; and new interactive technologies such as the hologram and augmented reality will greet the attendees as they enter the grand and dazzling musical space. The 25th Golden Melody Awards Anniversary Exhibition will be held at Huashan1914 Creative Park, West Building 2 from June 20 – 29, 10am to 9pm.
Attendees at the Keynote Speech and International For a series at the 25th Golden Melody Awards include notables of the pop music industry from the North America, Europe and Pan East Asia. Topics include insightful and penetrating looks into such fields as music technology, management systems, and international operations – all the elements of the music world. This would be held at Spot Huashan Cinema, Theatres 1 and 2 from June 25 – 27, 10am to 5.30pm.
The Golden Melody Awards was created with the purpose of affirming all of the great talent that is discovered year by year, but it also helps to promote, spread, and market Taiwan’s pop music to the markets of the world. This year the Music Business Matching Centre invites buyers from domestic and international industries to participate in the Golden Melody Awards’ B2B business platform. Business matchmaking opportunities are limitless, incorporating those in music rights, performing management, and physical and digital sales channels. Discussion spaces are designed to be both functional and comfortable, an expression of the professional standards of the Chinese music trade show. The Music Business Matching Centre will be held at the Spot Huashan Cinema, Theatre 1 from June 25 – 27, 10am to 7pm.
The 25th Golden Melody Awards Red Carpet will be held on June 28 at South Plaza, Taipei Arena at 5pm and the Awards Ceremony will be held on the same day at the Taipei Arena at 7pm. It is organised by the Bureau of Audiovisual and Music Industry Development, MOC and is sponsored by Taiwan Television Enterprise, Ltd. and Recording Industry Foundation in Taiwan (RIT).
