Zodiak Rights, the international division of Zodiak Media, has appointed Gary Woolf to fill the newly created position of Head of Digital, Business Development and Insight, the company announced on May 8.

Woolf joins Zodiak Rights from All3Media International where he was SVP Digital and Business Development, responsible for digital strategy and activities across VOD, electronic sell through, social media and interactive. Previous positions include VP Business Development and Digital for BBC Worldwide where his three year stewardship of the Digital Sales team resulted in significant growth. Prior to this, Woolf played a key role in research initiatives for the Sales & Distribution team at BBC Worldwide.

In his new role, Woolf’s remit will include formulating Zodiak Rights’ future digital growth strategy and working closely with the sales teams to grow the company’s top-line digital revenues. In addition, he will be responsible for identifying new non-traditional revenue streams for key Zodiak Rights’ franchises as well heading up the newly established Insight team.

Gary Woolf will report directly to Steve Macallister, CEO, Zodiak Rights.

Steve Macallister, CEO, Zodiak Rights said: “This is a key hire for Zodiak Rights and Gary will be absolutely instrumental in driving our digital business forward, as well as helping the company identify innovative new commercial opportunities as the market continues to evolve. Gary comes with a huge amount of experience and knowledge and I know he’ll contribute very positively to our business.”

Commenting on his appointment, Gary Woolf added: “I’m delighted to be joining the team at Zodiak Rights in such an exciting new role. I’m really looking forward to working with teams across the business.”