Hong Kong – Sony Pictures Television (SPT) announced on May 6 that it has concluded a deal with pay-TV platform TrueVisions to bring its popular, health-focused, multi-topic magazine talk show format The Dr. Oz Show to audiences across Thailand.

TrueVisions will produce at least 60 episodes of the one-hour series to air daily in primetime on True Explore 3 and also later this year on a new DTT channel called True 4 U.

“Thailand is emerging as Southeast Asia’s next hot market and there is an increasing appetite for U.S. movies, series and formats that target upwardly-mobile young adults. SPT has a successful track record of delivering a variety of programming and formats like The Dr. Oz Show that appeal to this key demographic,” said Ken Lo, senior vice president, distribution for Southeast Asia, China and South Korea for SPT.

“Following the show’s huge popularity in the U.S. and recent success in Indonesia, we believe the time is right to bring The Dr. Oz Show to Thailand. We look forward to working with Sony Pictures Television to create an informative, uplifting and cutting-edge talk show that will educate and entertain our viewers and encourage them to live happy and healthy lives,” said Attaphon Na Bangxang, Chief Programme & Content Officer of True Visions.