Hong Kong – FOX International Channels (FIC) Asia announced on April 1 enhanced roles for two of its senior executives.

Joon Lee, Executive Vice President of Content & Communications for Asia Pacific and the Middle East, who currently oversees all channels, content and marketing across the region, will now take on the additional role of Managing Director of the Hong Kong and Southeast Asia business with full P&L responsibility. This includes the countries of Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines. FIC has offices and territory heads in each of these countries, all of whom will now report to Joon.

Joon Lee

Simeon Dawes, Executive Vice President of Advertising Sales & Partnerships for Asia Pacific and the Middle East, will now also take on the role of Managing Director of the Middle East business with full P&L responsibility, with the region’s Dubai-based general manager reporting to him.