Hong Kong – FOX International Channels (FIC) Asia announced on April 1 enhanced roles for two of its senior executives.
Joon Lee, Executive Vice President of Content & Communications for Asia Pacific and the Middle East, who currently oversees all channels, content and marketing across the region, will now take on the additional role of Managing Director of the Hong Kong and Southeast Asia business with full P&L responsibility. This includes the countries of Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines. FIC has offices and territory heads in each of these countries, all of whom will now report to Joon.
Joon Lee
Simeon Dawes, Executive Vice President of Advertising Sales & Partnerships for Asia Pacific and the Middle East, will now also take on the role of Managing Director of the Middle East business with full P&L responsibility, with the region’s Dubai-based general manager reporting to him.
Simeon Dawes
FIC Asia is now organised into seven business units: Japan, Korea, India, Taiwan & China, Australia & New Zealand, Hong Kong & Southeast Asia, and the Middle East. These seven units cover a total of 14 distinct markets, each with its own local office and led by a market head. These market heads along with regional functional experts heading Affiliate Partnerships, Advertising Partnerships, Content & Communications, Finance, Legal and HR make up the leadership team for FIC’s APAC and Middle East business.
Commenting on their enhanced roles, Zubin Gandevia, President of FOX International Channels for Asia Pacific and the Middle East, said, “I have worked with both Joon and Simeon for years and am struck every day by their work ethic, smarts and passion for our business. Joon has held various roles in the company and knows our business incredibly well. Not only is he well-respected by his team but also by his peers as an exemplary leader, so he was a natural choice to lead our Hong Kong and Southeast Asia business. Simeon’s extensive experience and proven success in building partnerships and growing revenue also made him a natural choice to lead our Middle East business. Our free-to-air play in that region is becoming increasingly more important and having Simeon’s expertise in the ad business will give us a significant edge.”
Both executives continue to be based in Hong Kong with their new expanded roles effective immediately.
