Hong Kong/Singapore – Clozette Pte Ltd and StarWorld, FOX International Channels’ female entertainment channel, announced on April 16 their new partnership to collaborate on bringing cutting-edge original short-form production for use on on-air on StarWorld and on Clozette’s fashion social digital platform and its sister sites.
StarWorld is Asia’s entertainment channel for young, smart and sophisticated female viewers, featuring the latest Hollywood content that drive the biggest media buzz, including renowned drama series, fresh reality shows and major live events. Clozette is the online destination where fashion and beauty content converge with commerce to engage with stylish, savvy and connected community. With both StarWorld and Clozette’s established footprints in Asia and extensive knowledge of content consumption behaviour across TV and digital platforms, the partnership will be mutually beneficial to help both brands expand their presence across multiple platforms as well as add value to their respective fans.
Through the partnership, Clozette users can look forward to catching StarWorld’s StyleSetter series on www.clozette.co, which explores upcoming local fashion trends, hottest venues in Asia, as well as sought-after style & beauty tips featuring celebrities and local experts in the creative form of short clips. Both parties will also work together on co-promotions such as contests and exclusive benefits for Clozette and StarWorld fans. Selected ‘Clozette Ambassadors’ who have prominent online presence and social following may even be invited to make special guest appearances on StyleSetter. There are also talks for the collaboration to extend into partnerships with major fashion events in Asia. The partnership will rollout primarily in three key markets to start – Hong Kong, Singapore and Malaysia.
“StarWorld’s viewers are Asia’s most fun, stylish and inspirational women who are digitally and socially savvy. Our partnership with Clozette is a natural collaboration given their success in building online communities for these like-minded trend-setters and their brand recognition in Asia’s fashion scene,” said Sun Young Moon, Programming Director for StarWorld across Hong Kong & Southeast Asia. “We are excited to extend the StarWorld brand even further into the digital space through Clozette and also help Clozette connect with TV viewers. We see this as the start of great partnership.”
“The introduction of video content is a natural extension of Clozette’s brand. This partnership with StarWorld unlocks a new milestone because Clozette’s product offering is primarily designed for hosting visual-centric content. By leveraging on StarWorld’s expertise to offer video content that is highly customized to Clozette’s users, richer fashion stories can be told and amplified,” said Roger Yuen, Founder and Chief Executive of Clozette.
