Singapore – Viacom International Media Networks announced on March 3 the appointment of Paras Sharma as the new Vice President of MTV Brand, Comedy Central & Digital Media Asia. Sharma starts with VIMN Asia on March 17 and will be based in Singapore, reporting to Indra Suharjono, Executive Vice-President and Managing Director for Asia. In this newly expanded role, Sharma will spearhead implementation of new strategies to drive synergies and grow the brands across the different lines of businesses and platforms in Asia.

Sharma joins VIMN Asia with extensive experience from the world of movies, music and sports. Prior to VIMN, Paras was the Vice President of Fox International Channels (FIC), responsible for leading integrated marketing and communication programs across 24 markets in Asia, overseeing Consumer, Affiliate & Trade Marketing, Corporate Communications, On-Air Promotions & Digital Media. Sharma has also worked in leading advertising agencies including JWT and McCann Erickson, and handled a wide mix of leading global and national brands across categories including Citibank, MasterCard, adidas, Bacardi Martini, Pond’s, Nestle & Goodyear. Sharma replaces Sian Ju Tan, the Asia Vice President of MTV & Comedy Central Brands.