Taipei – International sports media company MP & Silva announced on February 28 the expansion of its presence in the Asia-Pacific with the launch of its inaugural Taiwan office. This new milestone follows MP & Silva’s appointment in January as the Chinese Professional Baseball League (CPBL)’s exclusive advisor for all media rights sales, as well as the production of all games.

In conjunction with the opening of its Taipei office, MP & Silva has appointed Country Director Jammie Chen to head the Taiwan market, in addition to Anthony Yu as Executive Producer to oversee its sports production initiatives.

Armed with more than a decade of experience in the media industry, Chen is primarily responsible for overseeing MP & Silva’s relationship with CPBL, developing new commercial opportunities, in addition to business functions related to sales, marketing, production and operations. Chen will be based in Taipei and will report directly to Beatrice Lee, Managing Director of MP & Silva, Asia-Pacific.

Said Lee: “MP & Silva is focused on growing the Taiwan market, and we are delighted to have someone with Jammie’s and Anthony’s experience and expertise in the sports broadcast industry. We’re confident their insights will contribute to expanding our presence in the market. The availability of expanded CPBL media rights in Taiwan will introduce a new competitive edge to the sports media industry, and we believe fans will ultimately benefit from this as the real winner. With an optimistic outlook of the CPBL, we look forward to reaching new heights in partnership with the league.”