New York, NY – Sundance Channel has announced that it will rebrand itself as SundanceTV, which comes with an updated logo, in February leading up to the premiere of the network’s newest original scripted series, The Red Road. Additionally, the network will re-position itself in the digital space with a new website, www.sundance.tv.

SundanceTV’s new logo

“We have made great strides in the past few years with our original programming and we see this as the perfect moment to mark that shift with a new name and fresh logo,” stated Monica Bloom, SundanceTV’s SVP of Marketing. “SundanceTV aims to create television that is as remarkable as the best independent films, and this rebrand embodies that position with confidence.”