Singapore – Brand New Media (BNM) has announced that food for life tv Singapore (www.foodforlifetv.tv) has won Gold in the category of Best Use of Multiple Mobile Channels, and Bronze for Best Mobile Site, at Singapore’s annual Mob-Ex Awards 2014.
BNM developed Singapore’s very own food channel in collaboration with NTUC FairPrice. food for life tv offers live streaming programming as well as an extensive Video-On-Demand content library which can be viewed anywhere, anytime on any connected device through BNM’s proprietary ChannelPLAY IPTV platform. The Channel Play IPTV platform provides a TV-like experience with high quality content and live streaming.
The vision for the channel was to encourage more Singaporeans to cook at home more often by delivering useful and practical content to grocery shoppers who were growing increasingly tech-savvy. In response, food for life tv was created, showcasing a vast array of food and instructional cooking videos targeted to the interests and needs of local Singaporeans. The content is available for free via the ease of a connected device — smartphone, tablet, computer or connected TV. In the four months since its launch, the Channel has had over 200,000 video views with 30 percent of the traffic consisting of returning visitors.
Global Director of Development for BNM, Damien Bray, says, “It is an honour to be recognised for our efforts in creating food for life tv, and be surrounded by so many esteemed brands at Mob-Ex Awards 2014. In a world of rapid change in both media content and technology, we continuously work with our brand partners to provide inspiration, ideas and information to consumers. In doing so, we have recorded a steady increase of the usage of mobile devices to access www.foodforlifetv.tv, from 32 percent on October 1, 2013 to 45 percent on December 31, 2013.”
“It’s wonderful working with FairPrice as they share our vision to collaborate in bringing these ideas to life. BNM is striving to bring innovation to brands and audiences through premium empowering video content which can be viewed anywhere, any time on any connected device.”
Marketing Magazine’s Mob-Ex Awards has established itself as a prime awards program specifically tailored to client organisations and brands, celebrating Singapore’s rapidly evolving mobile market.
Brand New Media was up against some of the biggest names in Singapore, including the Economic Development Board of Singapore, the United Overseas Bank, the National Environment Agency, and Fonterra Brands.
Winners of the Mobile Excellence Awards represent the best in the business, and judging the entries were nineteen client-side senior marketers and industry experts.
