Singapore/ Beijing – Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. and Sohu Video, a division of Inc., have announced a strategic collaboration for online video-on-demand and video syndication in China that will enable over 389 million Chinese online video users (source: CNNIC) to access free streaming of Mandarin-dubbed and subtitled Nickelodeon programming on over the next twelve months. 

Sohu Video will start to offer over 200 hours of Nickelodeon programming on December 15th 2013, including iconic and beloved characters such as SpongeBob SquarePantsTeenage Mutant Ninja Turtles and Avatar.

“The announcement reinforces and strengthens us as a media content provider in the fast-growing new media and mobile internet industry in China. We have been focused on developing our brands’ presence in China, and expanding business relationships with partners that allow consumers to access VIMN’s entertainment content across a multi-platform environment,” said VIMN Asia’s executive vice president and managing director, Indra Suharjono. “Coupled with the fact thatTeenage Mutant Ninja Turtles recently premiered on CCTV Kids in October, the announcement with Sohu Video is the clearest testament to Viacom’s success in bringing great entertainment content to China too. We hope to continue to expand our entertainment content access to online video users.”