Singapore– Multi Channels Asia has announced that Outdoor Channel, The World Leader In Outdoor Entertainment, has strengthened its distribution through a number of new carriage agreements in Asia, including Neo TV and LGTV (South Korea).

Outdoor Channel will shortly announce several major carriage deals in Vietnam, after becoming one of a select few international channels to be granted a landing license to re-broadcast in the country.

The channel is also set to enter the Indian Pay TV market, after appointing NDTV Networks as the exclusive distributor to formally launch Outdoor Channel in Asia’s most dynamic Pay TV market in 2014.

To facilitate Outdoor Channel’s expansion plans, the channel has signed an multi-year agreement with Globecast for satellite uplink and distribution via Measat-3. The deal with Globecast will greatly extend the reach of Outdoor Channel, particularly to Australia and India.

Outdoor Channel has also selected SmartCast, one of the leading providers of de-centralised television play-out centres as their exclusive media asset management service provider. SmartCast will provide integrated services from content ingest and quality control to traffic, scheduling and play-out, as well as media asset management. 

Gregg Creevey, Managing Director, Multi Channels Asia, said, “Thanks to the strong support from our current platform partners, Outdoor Channel has grown exponentially, and these developments represent a major advancement in Outdoor Channel’s position as the leading brand and channel dedicated to outdoor sports lifestyle and entertainment. From a standing start just 36 months ago, Outdoor Channel has defined a whole new Pay TV genre and connected with an undeserved core audience of males 25 – 50 in more than 5 million households across 14 countries”.