Singapore, Hong Kong, Los Angeles, Luxembourg – LifeStyle TV (LSTV) the first men’s lifestyle TV channel has attracted significant interest across Asia Pacific as it expands its network of carriage deals. LSTV offers men’s lifestyle programming on travel, cuisine, adventure and fashion.

Highlighting the lifestyle of discerning gentlemen, LSTV features fashion programmes led by TV Stars Cho Sung Mo, and haute cuisine cooking led by celebrities Chang Min (2AM) and Alex Chu from South Korea. The channel is targeted at Asian men, aged 18 to 38.

Additional programme highlights include Latin Angels, Girls Gone Wild, in search of the Hottest Girl in USA and 69 Sexy Things To Do Before You Die. Fighter, the hit Korean drama will also premiere Asia-wide on the channel.

Before Asia Television Forum Singapore, MATV Ltd., wholly owned by Mei Ah Entertainment Group, one of Asia’s largest movie studios and TV distributors of film and drama, and Playboy Plus Entertainment Inc., officiated the LSTV launch in Asia.

Mr. Li Kuo Hsing, Chairman of Mei Ah Entertainment Group, said: “We are delighted to be joining hands with Playboy Plus Entertainment ; the announcement is a milestone for Mei Ah Entertainment’s TV business because with access to Playboy Plus Entertainment’s extensive network in Asia, we will be able to take our TV business across the Asia Pacific region.”

Ms. Lanny Huang, General Manager, Asia Pacific of Playboy Plus Entertainment, said: “We are excited to work with Mei Ah, one of Asia’s most prolific movie studios. There’s much in store for LSTV and our audience. We plan to further serve Asian men across the world, including North America and Europe, with entertainment that they will undeniably want to access.”