Hong Kong – FOX International Channels (FIC) Asia announced that it has made senior appointments into two newly created positions. Helena Choe started in her new role on November 18th as Vice President of Syndication while Rahul Sood will assume the role of Vice President of Affiliate Sales and Commercial effective December 9th. Both executives’ geographic remit will cover Asia Pacific and the Middle East. 

As Vice President of Syndication based in Hong Kong, Helena will work with channel and business development teams, as well as country managers to establish region-wide syndication policies and drive the distribution of


FIC Asia’s sports, factual and entertainment content rights to multiple platforms


She joins FIC from sports rights marketing agency SportfiveInternational, where she held the position of Managing Director of the Hong Kong office, leading activities for Sportfive’s TV rights in Hong Kong, Japan and Korea, and digital rights across Asia Pacific. Helena was also previously Vice President of Digital Media, Asia Pacific at IMG Media.

Rahul will operate out of Singapore as Vice President of Affiliate Sales and Commercial. He will be responsible for FIC’s sales and channel development of new markets across the region, with emphasis on newly emerging markets. Rahul will also be developing FIC’s sales strategy for commercial establishments such as hotels and other out-of-home opportunities. In addition, Rahul will focus on the


international distribution beyond APAC and the Middle East of FIC’s suite of Chinese


channels, which includes SCM, the network’s powerhouse Chinese movies channel. This emphasis underscores FIC’s commitment to the ambitious goal of promoting Chinese-language content beyond Asia and taking the SCM brand global.  Rahul brings over 17 years of leadership experience in various roles in Asia’s TV industry. Prior to joining FIC, he spent 10 years as the Head of Affiliate Sales and Network Distribution at NDTV, one of India’s leading news networks. Prior to that he held the role of Executive Director of Affiliate Sales for South Asia at Turner Broadcasting and was part of the initial core team who established the New Delhi office.  

Helena Choe and Rahul Sood report to Alex Lambeek, Executive Vice President of Affiliate Partnerships and Syndication for Asia Pacific and the Middle East at FIC.

“Both Helena and Rahul bring a great wealth of experience to FOX International


Channels and we are very pleased to welcome them on board,”said Alex Lambeek.“Their appointments serve to demonstrate our commitment to work closely with our affiliate partners to further FIC’s presence across Asia Pacific and the Middle East.”