Paris – MIPTV has announced​ that YouTube is confirmed as the first Founding Partner of the inaugural MIP DIGITAL FRONTS.

Organised by Reed MIDEM, the 51st annual MIPTV takes place April 7-10​ 2014 in Cannes, France. The MIP DIGITAL FRONTS will be held on Wednesday April 9​ in the Palais des Festivals.

MIP DIGITAL FRONTS are the world’s first international screenings to showcase and trade original online video programming and web series, in front of an audience of international buyers, producers and distributors, digital strategists, agencies, brands, advertisers and media from the global TV and video entertainment ecosystem. 

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“MIPTV offers a great international platform to reach the world’s entertainment community and we are proud to be one of the Founding Partners of the new MIP DIGITAL FRONTS,” said Ben McOwen Wilson, Director YouTube EMEA. “The new MIP DIGITAL FRONTS initiative will offer an excellent global platform for YouTube creators, digital studios and traditional television and film studios to promote their web video talent and programming.”

“In just over eight years, YouTube has revolutionised the entertainment industry, in a blink of an eye becoming the world’s online destination for producers and content creators to build new channels and establish their brands with audiences on a global basis,” commented Laurine Garaude, Director of Reed MIDEM’s Television Division. “YouTube’s announcement to join the new MIP DIGITAL FRONTS as a Founding Partner, confirms the international demand for a European-based screenings showcase to accelerate the marketplace for original online video.”