Blakeway Productions has won a direct commission from China’s state broadcaster CCTV2 to produce The Secrets of Branding, (8 x 50’) a documentary series which takes an in-depth look at the stories behind some of the world’s leading brands. BBC Worldwide is the global distributor.
The Secrets of Branding features over thirty of the world’s top brands, including Gucci, Disney, Burberry, Lamborghini and Dyson, and reveals the key components for building a global brand. Blakeway Productions was granted exclusive behind-the-scenes access to many of the brands featured. The series includes interviews with globally-recognised leading executives behind the companies’ accomplishments, such as inventor James Dyson,Starbucks CEO Howard Schultz and former Burberry CEO Angela Ahrendts, who is credited with reviving the fortunes of the British fashion house.
The series gives a real insight into the world of retail, motoring, fashion, technology and the drinks brands, sharing their secrets of persistence during success and times of failure, as well as exploring how big businesses work with governments, flourish in overseas markets and weather the changing economic climate.
Fiona Stourton, Creative Director, Ten Alps TV, says: “We are thrilled to have made this series for CCTV2 – it is a real coup for a UK producer and a testament to Blakeway’s reputation for award-winning and entertaining factual programming.The Secrets of Branding gives viewers exclusive access to some the world’s leading voices in business for the stories behind the ubiquitous names that make up the world around us – from the cars we drive and the phones we use, to the luxury fashion brands we wear.”
Suzanne McKenna, Head of Science, History & Documentaries at BBC Worldwide, added: “We are delighted to be involved in this exciting project having grown strong working relationships with both CCTV and Ten Alps over the years. This series brings together a hugely talented and respected producer with a key co-producer, and we cannot wait to show audiences across the globe this inspired insight into some of the world’s most exclusive brands.”
The Secrets of Branding was commissioned by Deputy Director Mr. Li Yong at CCTV, with Fiona Stourton (Executive Producer), Joanna Bartholomew and Matt Hill (Series Producers) for Blakeway.
