Hong Kong – For the first time ever, STAR Chinese Movies (SCM), FOX International Channels’ (FIC), will broadcast the 50th Golden Horse Awards in seven countries across Asia, the Pacific and North America, evidence of the growing popularity and power of Chinese content outside of Asia.

The Taiwan-based awards ceremony is widely recognised as one of the premier events in Asia’s film industry and will air live on November 23, 2013 in Hong Kong, Thailand, Indonesia, U.S., Canada, Australia and New Zealand.

SCM is the only network to broadcast the awards event on such a wide global scale and this move is in line with FIC’s ambitious goals to deliver and promote premium Chinese content to audiences across Asia and internationally.

In addition to the linear broadcast on SCM, the 50th Golden Horse Awards will also simulcast LIVE in Hong Kong on SCM Play, SCM’s authenticated online player. The awards ceremony will also be made available as on-demand catch-up content on SCM Play in Singapore one week after the live broadcast. SCM Play is available as a value-added service to SCM’s linear channel subscribers in Hong Kong and Singapore.

SCM secures exclusive first-window TV rights for the top Chinese-language movies from Hong Kong, Taiwan, Singapore and other countries across Asia after their theatrical debuts. This year, twelve films broadcast on SCM scored an impressive 40 nominations across every key category. Among the list of nominees, Wong Kar Wai’s The Grandmaster received a grand total of 11 nominations, including ‘Best Feature Film’ and ‘Best Director’, while critically-acclaimed Singaporean film ILO ILO was short-listed for ‘Best Feature Film’ along with five other nominations.

“SCM is proud to be bringing the prestigious Golden Horse Awards this year to so many countries around the world, especially as many of the films from our line-up have garnered such an impressive number of nominations,” says Cora Yim, Senior Vice President of the Chinese Channels Group at FOX International Channels. “This is just the beginning of Chinese content’s rise in popularity not just across Asia but in western countries as well, and FIC will continue to lead the curve in catering to this need globally.”