Hong Kong – For the first time ever, STAR Chinese Movies (SCM), FOX International Channels’ (FIC), will broadcast the 50th Golden Horse Awards in seven countries across Asia, the Pacific and North America, evidence of the growing popularity and power of Chinese content outside of Asia.

The Taiwan-based awards ceremony is widely recognised as one of the premier events in Asia’s film industry and will air live on November 23, 2013 in Hong Kong, Thailand, Indonesia, U.S., Canada, Australia and New Zealand.

SCM is the only network to broadcast the awards event on such a wide global scale and this move is in line with FIC’s ambitious goals to deliver and promote premium Chinese content to audiences across Asia and internationally.

In addition to the linear broadcast on SCM, the 50th Golden Horse Awards will also simulcast LIVE in Hong Kong on SCM Play, SCM’s authenticated online player. The awards ceremony will also be made available as on-demand catch-up content on SCM Play in Singapore one week after the live broadcast. SCM Play is available as a value-added service to SCM’s linear channel subscribers in Hong Kong and Singapore.