Cannes – Reed MIDEM has announced the launch of The MIP DIGITAL FRONTS at MIPTV 2014, creating the world’s first international screenings to showcase and trade original online video programming and web series, which will be presented to an audience of international buyers, producers, distributors, advertisers and strategists from the global TV and digital entertainment ecosystem.
The MIP DIGITAL FRONTS will feature a full day’s programme of 45-minute curated screenings from world-renowned platforms, digital studios and online channels, and will cover all genres of original digital content, including scripted and unscripted series, shorts, formats, games, as well as animation and content targeting kids and young adults.
The MIP DIGITAL FRONTS will also feature on-stage interviews with the producers, creative executives and talent behind the content. Parties and red-carpet events will round out the programme.
The MIP DIGITAL FRONTS will reach a global MIP audience of over 11,000 international executives from some 100 countries, including 4,000 buyers of which 800 are VOD and digital acquisition specialists. MIPTV will introduce a special MIP DIGITAL FRONTS accreditation pass to accelerate first-time participation by media buyers, brands and advertisers, especially from European markets, looking to finance and invest in original online content.
“For 50 years, MIPTV has been the global destination to acquire new programmes,” says Laurine Garaude, Director of Reed MIDEM’s Television Division. “As the quality of online video entertainment has evolved, the critical mass of audiences and advertisers has now been reached, creating a sustainable marketplace for digital online production and distribution. By introducing the MIP DIGITAL FRONTS at MIPTV, we are simultaneously building a market for digital studios, while creating a platform for traditional television and film studios to leverage their digital programming and production assets during the market.”
The 51st annual MIPTV takes place April 7-10, 2014 in Cannes, France. The MIP DIGITAL FRONTS will take place on Wed, 9 April 2014.
