BBC Worldwide is celebrating the launch of its new fantasy drama series Atlantis by staging a 3D street art stunt, the first ever to take place at MIPCOM. Using tricks of perspective, the giant canvas gives spectators the impression of being plunged deep into the depths of Atlantis.

From left: Cast members Jack Donnelly and Aiysha Hart with Executive Producers Johnny Capps, Howard Overman, Julian Murphy

The street art was unveiled by cast members Jack Donnelly and Aiysha Hart on the Croisette outside Le Palais des Festivals.

Aiysha Hart who plays Ariadne said: “It is really exciting to see Atlantis being showcased at MIPCOM in the heart of Cannes where there is a real buzz.”

Jack Donnelly who plays Jason added: “The Atlantis artwork brilliantly brings to life the spirit of the series in 3D.”

Johnny Capps, Executive Producer of Atlantis also says: “With Atlantis it was essential for us to immerse viewers in a rich, fantasy world. The 3D artwork captures that world brilliantly and it’s a real pleasure to see it on display at MIPCOM.”

The Atlantis 3D art is the work of leading street artists 3D Joe and Max. Measuring 6m x 3m, the canvas took 36 hours to create, using a combination of chalk pastels, acrylics, and ordinary household paint.

From the makers of hit show Merlin, Atlantis is a major 13-part drama which will bring to life the vast store of Greek myths and legends re-imagined for a new generation. It is an Urban Myth Films production for BBC Cymru Wales co-produced with BBC America.