Mexico is the largest Spanish-speaking country in the world, and the largest producer of Spanish-language content, which is viewed by more than one billion people in 100 countries.

Laurine Garaude, Director of Reed MIDEM’s Television Division said, “PROMEXICO’s support for the Country of Honour initiative reflects Mexico’s commitment to developing its entertainment industry across the global market.”

“Mexico’s recognised talent, as well as very competitive costs, high-quality infrastructure, natural wonders, world-renowned hospitality, attractive market, proximity to key international spots and generous incentives, has turned our country into the industry’s destination of choice,” commented Francisco Gonzalez Diaz, CEO of PROMEXICO. “This is why we are absolutely thrilled with the announcement of Mexico as the next Country of Honour of MIPCOM in 2014. This event is the world´s greatest international TV and film market event. We are delighted to showcase why Mexico is becoming such a sweet spot in this industry.”